Influencer Events
Here's a short summary of major influencer events I have worked on in a meaningful capacity to promote Call of Duty: Warzone Mobile and Call of Duty: Mobile
Call of Duty NEXT [2024]
August 2024 | National Building Museum - Washington D.C.
The third annual Call of Duty live-streaming event featuring Black Ops 6, Warzone, Warzone Mobile, and Call of Duty: Mobile
Managed 20 mobile influencers (part of the 250 total invited) in Washington DC, who live-streamed Call of Duty: Black Ops 6 to promote the connected franchise
Hosted an exclusive Mobile Creator Briefing session to connect influencers with our developers and showcase the future of Warzone Mobile and Call of Duty: Mobile
See more: Call of Duty NEXT 2024 Recap
Warzone Mobile LIVE
March 2024 | Esports Engine Studio - Burbank, California
Collaborated with the experiential marketing team to produce a 36-hour livestream launch event to celebrate the launch of Call of Duty: Warzone Mobile
Worked with our product team to create unique Watch Rewards for viewers on YouTube and Twitch
Collaborated with my global counterparts to ensure over 140 sponsored influencers were live around the clock during the event
Invited 15 hand-chosen Call of Duty influencers to be part of the event in Burbank (including Symfuhny, Teep, Swagg, Lucky Chamu)
Continued post-launch celebration with sponsored streamers (including Courage, Nadeshot, Ferg, Godzly, and Swiftor)
Call of Duty NEXT [2023]
November 2023 | Ace Mission Studios - Los Angeles, California
The second annual Call of Duty live-streaming event featuring Warzone, Modern Warfare III, Modern Warfare Zombies, and Warzone Mobile
Booked 50 mobile influencers to Los Angeles to participate in a massive preview event for the entire Call of Duty franchise - including Warzone Mobile
Established mobile as being on par with the PC/console main series through strategic partnerships with competitor players and long-term Call of Duty influencers
See more: Call of Duty NEXT 2023 Recap
Developer Feedback Session
May 2023 | Activision Publishing HQ - Santa Monica, California
Planned, developed, and executed a developer-focused event at Activision Publishing's head office in Santa Monica
Gathered nine key influencers to ensure developers spoke to key opinion leaders within the growing Warzone Mobile Community
Collaborated with Warzone Mobile social media and user acquisition teams to help gather additional material for future use
Warzone Mobile: Global Summit
November 2022 | Bargehouse - London, England
Secured 57 influencers from nine different countries to attend a three-day event in London to preview Warzone Mobile
Budgeted for influencers based on reach, brand affinity, and potential impact
Ensured influencers' needs were met, including recording facilities, developer feedback meetings, and events like after-hours dinners and city tours
Reviewed over 100 pieces of sponsored content deliverables within a one-week period to ensure return on investment
See more: Travel Vlog with Bobby Plays
Call of Duty NEXT [2022]
September 2022 | Barker Hanger - Santa Monica, California
Call of Duty live-streaming event featuring Modern Warfare II, Warzone 2.0, and the worldwide reveal of Warzone Mobile
Contracted 10 influencers to come to Santa Monica and amplify the reveal of Warzone Mobile by playing it for the first time live on streamÂ
Ensured mobile content integrated into the larger Call of Duty NEXT event - which featured over 150 on-site influencers (including TimTheTatman, Ninja, Swagg, and Courage)
Contracted over 30 off-site influencers to co-stream (including Ferg, Typical Gamer, and more)
See more: Call of Duty NEXT 2022 Recap